Kia Motors Nigeria ups the ante in the automobile market with the introduction of the Quoris, a luxury sedan
The presence of Homer Kim, manager, Kia Motor Corporation, KMC, regional headquarters for Middle East and Africa operations, at the recent unveiling of Quoris, Kia Motors’ new luxury sedan was not a mere coincidence. It signalled the entry of the automaker into the super luxury car segment for the first time. Kim’s presence was to position the Kia Quoris luxury as the flagship to drive the brand into an entirely new segment of the global automotive market.
Im noticing more and more that the Korean automakers are creating a draft for sales in other regions for sales of their vehicles. Kia did a great job making the Quoris as their top of the line luxury fighter in this segment. I think they will put up a a good fight with its competitors. Im guessing this is one their strategies to surpass them in sales.