Only 28% of KIA dealers will sell K900 - Kia K900 Forum
 
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post #1 of 5 Old 02-27-2014, 12:41 PM Thread Starter
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Default Only 28% of KIA dealers will sell K900

So it looks like KIA may be launching the K900 just right. With only 28% of their total dealer network will be on board for selling the K900. All KIA locations have spent the last 20 years selling affordable and uninspired economy cars and now they're going to be tasked with selling a $60K KIA to an Audi owner.



KIA thought of that however, and the precursor to being awarded the privilege to sell the K900 was a $30,000 dealer training and display package all tailored around the K900:

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The experience is designed to shift the culture, prepare authorized K900 dealers to welcome customers who may have never visited a Kia dealership and bring with them expectations set by other luxury brands. That cultural change will have a ripple effect through our network, elevating the experience for all Kia customers
The display kit uses dark wood inlays set into the show room floor creating a separate section for the K900, displays designed to accentuate the paint and trim, plus iPads showing the cars features.

On the training strategy:

Quote:
"The car is filled with technology, and we really want people to understand it and be able to sell it," he said. "It is also our first rear-wheel-drive vehicle, first V8 sedan. So there are a lot of things just from a technical standpoint we need people to know and understand in order to communicate the features and benefits of the vehicle."
220 of KIA's 765 dealers have decided to sign on for the package, although its likely that more will sign on after the initial launch and figures begin to trickle in.
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post #2 of 5 Old 02-28-2014, 10:49 AM
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Makes sense to me.
It's not like all of them will sell these like hot cakes, might as well have some more central and flagship dealers sell them.
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post #3 of 5 Old 02-28-2014, 02:50 PM
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makes sense really

only the top selling KIA dealerships would be able to sell the K900s anyways.
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post #4 of 5 Old 03-03-2014, 10:39 AM Thread Starter
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its interesting when you consider KIA's strategy vs the Japanese approach to luxury. When Lexus et all were first birthed the corporate MO was to set up separate physical locations in order differentiate the (then) budget Japanese brands.

KIA is interesting in the sense that they actually gobbled up a big chunk of emancipated GM and Chrysler buildings after the 2008 melt down. So I just dont think there is the financial stomach right now to set up and build a separate luxury arm and locations...
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post #5 of 5 Old 03-04-2014, 10:56 AM
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The time Kia entered the market also has something to do with how they executed this.
I wonder if Lexus would have done the same thing if they were in the same position, releasing their first true luxury vehicle now, it would make sense.
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