Are you serious? Do you mean the character or just the actor? If I knew I was in the Matrix and could have any car I want, i'm not sure I would choose the K900. Not to diss the K900, but I could get a Bugatti or something. So many car ads during the Superbowl. It'll be tough competition.
So I found a preview of the ad online and I think that Laurence Fishburne will indeed be appearing as Morpheus. I have to say that I remember him being a little more in shape when he was battling for mankind's survival. Funny that the preview really doesn't say anything about the K900 though. I like that they have the chairs from the scene where Neo chooses between the red and blue pill. Should be fun to watch between watching the Superbowl.