Yes, unfortunately, I think you are right, promethus7.
I'm continually surprised that they don't at least put the K in one of those commercials where the whole lineup is shown on the road. I don't understand going to the trouble of federalizing and importing the car just to ignore it.
Apparently the ways of corporate bureaucracy are as strange in Korea as they are here.
2016 V8 VIP+, black with white interior