I just saw the video. The stupidest stunt Hyundai tried to pull ever, they must of thought this would draw a lot of attention but failed horribly. The ad is a man using the ix35 to commit suicide by attaching a tub from the exhaust to the interior cabin, trying to breath in the fumes to commit. The new ix35 makes low emissions and is 100% water based so he was not harmed and fail the attempt. In north america suicide is not in any way for advertising.