Kia Motors Corporation has joined the list of the ‘Top 100 Best Global Brands,’ according to the 2012 study released today by Interbrand, the world’s largest brand consultancy agency. The Korean carmaker, which has a brand value now estimated at US$4.1 billion, is ranked No.87 on the latest list. Its brand value is a 50% increase from last year’s estimated brand value and far exceeds the average automotive brand value growth rate of 11%. The 2012 list of Interbrand’s annual ‘Best Global Brands’ study was executed through a comprehensive brand performance analysis using best practice research methodology by expert analysts. The study measures a corporation’s financial performance in terms of the raw financial return to investors; role that a brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
The strong increase in Kia’s brand value closely mirrors the company’s recent surge in global sales, which have posted three consecutive double-digit year-on-year gains to make Kia the world’s fastest growing major automotive brand. Over this 3-year period (2008-2011), Kia’s annual global sales have grown by 81% to nearly 2.5 million units.
K9/Quoris is Kia's flagship model